Most founders might discuss their enterprise for hours.

Sadly, most individuals gained’t listen for greater than a minute.

That’s why it’s important to distil what your online business does and why individuals must be enthusiastic about it in 60 seconds or much less. 

Whether or not you’re searching for funding, looking for recommendation or constructing connections, having a brief, pre-prepared pitch might make all of the distinction. 

On this article, we have a look at how one can develop a 60-second pitch to make use of in any state of affairs.

Right here’s what we cowl:

Preserve your pitch quick, easy and persuasive

Earlier than moving into easy methods to craft the right pitch, there’s one mantra to bear in mind all through: quick, easy, persuasive. 

An “elevator pitch” ought to spotlight probably the most compelling elements of your online business in 60 seconds or much less (i.e. the time it takes to experience an elevator).

It ought to succinctly describe your online business, what you need to supply and why any person must be focused on serving to – or funding – you.

Bear in mind, you’ll be utilizing your pitch in quite a lot of situations.

This consists of pitching to individuals who might have little to no understanding of your trade. 

Give attention to making your pitch conversational, simple to know and persuasive, no matter who you’re talking to. Ditch complicated phrases, trade acronyms and jargon, and attempt to keep away from sounding too salesy. 

When you perceive the tone you’re attempting to strike, right here’s easy methods to put that pitch collectively.

The right way to construction your pitch

The hook

Your pitch wants to begin with a hook: an introduction that grabs consideration by making individuals cease and suppose.

Traders hear pitches each day, so what’s going to make you stand out? 

An excellent hook must be immediately memorable.

Begin with one thing shocking, amusing or interactive. This could possibly be a statistic, a query that makes individuals look at their instincts or perhaps a quick private story. 

At startup competitors The Pitch, one founder requested the viewers to lift their palms if they’d an merchandise of clothes of their wardrobe that they’d by no means worn.

One other promised £1,000 to anybody who might e-book a ski journey in fewer than six clicks. 

Your buyer’s downside

After getting the viewers’s consideration, it’s time to explain your goal buyer and the issue they’ve. 

If doable, attempt to encourage your viewers to personally empathise with the issue.

Is it one thing they could personally have encountered, noticed or been pissed off by? 

In case your downside is one thing they won’t be aware of, use an anecdote or attempt to present a personality that they’ll relate to. 

Your resolution

That is your alternative to elucidate precisely what your online business does and the way it solves the client’s downside.

Sound easy? Sadly, it’s the realm that founders are likely to battle with probably the most. 

It may be exhausting to strike a stability between offering sufficient data and getting slowed down within the particulars.

You additionally want to keep in mind that you simply gained’t all the time have visuals at hand. In case your resolution entails expertise like software program or an app, you’ll want to have the ability to clarify the way it works with no demo.

It’s greatest to take loads of time on this stage when planning your pitch.

Write out a couple of completely different explanations of your resolution and pitch them to individuals who don’t know what your online business does.

See which model individuals reply greatest to.

Market and competitors

With out a market, there isn’t any alternative.

As such, it’s essential illustrate the dimensions of your market and reveal that it’s rising. 

Keep away from grand however obscure numbers as this will undermine your credibility. Be practical too – if your online business offers particularly with UK golf, don’t quote the worldwide sports activities market.

If an investor is satisfied that you’ve an answer to a real downside and there may be certainly a marketplace for it, the subsequent apparent query is: “How come no one else has been in a position to resolve it?”

Be ready to handle the competitors and have a strong reply that goes past your online business merely being “higher”.

What do you do in a different way?

Is there a distinct segment you’re concentrating on that’s presently untapped?


Traction exhibits that there’s demand on your services or products. It could possibly be income, customers, buyer opinions – something that demonstrates market curiosity. 

Should you’re nonetheless within the means of validating your concept and haven’t but launched, don’t fear.

There are many different methods to reveal traction, corresponding to conferences with key companions or suppliers, social media followers or profitable pilots.

Your credentials

The individuals you pitch to aren’t simply assessing your online business – they’re weighing up your capabilities as properly. As such, ensure you’re in a position to reveal that you simply’re a secure pair of palms.

On this part, try to reply the query: why are you the appropriate individual to take this enterprise ahead?

Cowl related {qualifications}, trade expertise or a private expertise that’s pushed you to search out the answer.

Your crew

At this level, you’ll be nearing the tip of your 60 seconds. Time is of the essence, however embrace a sentence or two in regards to the crew that surrounds you.

Should you’ve received a co-founder or staff, it’s the right time to briefly clarify the abilities you’ve received on board.

Should you’re a solo founder, contact on any mentors or advisers which can be serving to you in your journey. 

The ask

On the finish of your pitch, be clear about what you need. This can depend upon the viewers you’re pitching to, however ought to all tie into the identical objective for your online business. 

Should you’re pitching to buyers, state precisely how a lot cash you’re seeking to increase and why – what’s going to that funding assist you obtain?

Should you’re pitching at a networking occasion, ask for connections to buyers who’ve expertise in your trade. 

Ultimate ideas: Follow makes good

As soon as your pitch is crafted and also you’re assured that it’s below 60 seconds, the one factor left to do is observe.

Check it in your crew, your family and friends.

Ship it in entrance of a mirror.

Document it in your cellphone and hearken to it over once more.

Goal to know your pitch off by coronary heart. That approach, in any state of affairs, at any given second, you’ll be capable to successfully talk what your online business does and why individuals ought to get excited.

The Pitch is a free competitors that provides startups the assist to develop and the platform to lift funding. And it really works – finalists from latest cohorts have raised tens of hundreds of thousands since collaborating. Applications are open for The Pitch 2022 enter now.