Highs and lows as we flip the calendar into April this yr.

From the isolation of the entire household getting the ‘rona in January to some actually sturdy site visitors and revenue months, by no means a boring second!

In these quarterly Progress Reports, I break down how the enterprise grew (or shrunk), what I labored on, and different happenings from the final three months.

Why Progress?

So why a “progress” report? As a result of that’s what it’s all about.

To me, progress means ahead movement, or actively taking the steps to enhance every day. It’s one factor we are able to management.

Progress is common; everybody could make progress towards their objectives in some significant approach, nonetheless small the steps could seem.

In reality, I’ve even obtained a bodily productiveness journal known as The Progress Journal.

It facilities on 5 key habits I’ve discovered make me really feel more practical and happier once I do them constantly. You possibly can study extra concerning the journal and what’s inside right here:

5 Ways to Be More Effective Every Day – In Just 5 Minutes

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tailor brands

Progress of the Nation

There are 4 predominant metrics I monitor:

  1. Web site site visitors
  2. Podcast downloads
  3. Electronic mail subscribers
  4. Total revenue

Twitter followers and Facebook likes are nice, however these are the numbers I pay essentially the most consideration to. And like the nice Peter Drucker mentioned, “What will get measured will get managed.”

Web site Site visitors

Aspect Hustle Nation obtained round 6,800 guests a day in Q1, which was roughly the identical as in Q1 2021. It’s typical for me to see a relative spike in site visitors in January, after which a gradual tapering decline because the quarter progresses.

side hustle nation traffic q1 2022

I’ve at all times attributed that to the optimism of New Yr’s Resolutions and other people’s pursuits in budgeting and creating new earnings streams within the new yr.

Podcast Downloads

The Aspect Hustle Present noticed over 1,000,000 downloads throughout Q1, up considerably from the yr prior.

side hustle show download chart q1 2022

Nevertheless, I additionally added a Podsights redirect to the feed at the start of the yr, which led to a bunch of duplicate downloads. I used to be fairly pumped on the primary Thursday till I noticed that it was a glitch!

Nonetheless, even with these outlier spikes, the general pattern is greater than it was all final yr which is a optimistic signal for me.

Maybe extra necessary than the uncooked obtain counts is Podtrac’s estimation of total viewers dimension. I imagine they’re monitoring this based mostly on the variety of distinctive gadgets downloading or streaming your present.

podtrac audience size q1 2022

Any month it’s above 90-100k is superior in guide.

Sponsorship stock was utterly stuffed in Q1 as properly. Large because of Freshbooks, Skillshare, RankIQ, The Blogging Millionaire, and Nearside for supporting the present and Aspect Hustle Nation!

Electronic mail Subscribers

I added round 4,000 internet new electronic mail subscribers in Q1 (after unsubscribes). That’s about 45 new subscribers per day, coming in from the Facebook group (by way of GroupLeads), podcast lead magnets, guide lead magnets, and common Aspect Hustle Nation opt-in types.

shn email growth q1 2022

Not gonna lie, the downward pattern on the chart is sort of alarming. The most important issue I can attribute that too is slower development on the Aspect Hustle Nation FB group.

Possibly there was a shift in how FB was recommending the group to individuals over there, however the silver lining is it’s simpler to average when there aren’t 100 new individuals coming in each day.

One in all my initiatives for the quarter was attempting to determine the right way to convert extra of my web site site visitors into electronic mail subscribers. The mission has been stricken by technical challenges in getting Beaver Builder to behave correctly, however I’m beginning to see some opt-ins to the varied placements I’ve added.

Nonetheless extra work to do on that entrance for certain although.

Total Revenue

The yr began off extraordinarily sturdy, thanks to some pre-paid podcast sponsorships. In reality, I feel February could have been my most worthwhile month of all-time.

What I’ve Been Working On

These are the initiatives that occupied most of my time this quarter.

Simplifying Onboarding Sequences and a “Lengthy-Time period Nurture” Marketing campaign

Impressed partially by Rosemarie Groner, I needed to do a greater job at constructing a relationship with electronic mail subscribers. The system I’d been operating for the final couple years would run new subscribers by a quick onboarding collection, normally over the course of 5-10 days, relying on which “area of interest” they had been grouped into.

(I’ve totally different onboarding paths for running a blog, freelancing, e-commerce, and so on.)

Then after that, they’d simply be lumped into the weekly publication section. I knew I might do a greater job of introducing killer archive content material that’s in any other case buried.

So I constructed out a brand new weekly automation collection in ActiveCampaign known as “Lengthy-Time period Nurture.” It lasts 15 weeks and covers all kinds of enjoyable stuff, together with:

  • a very powerful talent(s) for aspect hustlers
  • the right way to escape the rat race
  • extra on my entrepreneurial backstory, together with failures and successes
  • some particular aspect hustle concepts and assets

The objectives are to:

  • construct a stronger relationship
  • assist subscribers discover the content material that might be most helpful
  • soft-sell The Site visitors Course and different merchandise
  • generate affiliate earnings

Over the long-run, I feel I’ll be capable of higher reply the query “how a lot is an electronic mail subscriber price?” As a result of if that quantity you’ll be able to proactively attempt to enhance that metric, and you’ll probably promote to seek out new subscribers and know the way a lot you’ll be able to afford to pay.

As a part of this mission, I went by and up to date all of the hyperlinks in all my welcome sequences to incorporate the UTM parameter “ltn” for “long-term nurture.” That approach, when anybody clicks a hyperlink from an electronic mail to the web site, after which subsequently follows an affiliate hyperlink, I’ll be capable of estimate a greenback worth from that click on in Google Analytics.

estimated value of an email subscriber

So if this report is to be believed, the location earned roughly $136 from subscribers in welcome sequences over the past 30 days. But when I divide that by the roughly 2400 new subscribers over that point, I get a reasonably dismal worth of $0.05 per subscriber.

After all the longer individuals stick round, the higher the image will get. They’ve extra probabilities to make purchases and share content material with their mates.

(The “electronic mail” marketing campaign proven is the tag assigned to the weekly publication.)

Sadly, the piece of the pie I haven’t fairly found out simply but is the right way to estimate the worth of affiliate clicks that occur straight from an electronic mail. Analytics doesn’t appear to choose these up, regardless of redirecting by the sidehustlenation area with the PrettyLink plugin.

I don’t get postback conversion monitoring or subID monitoring from plenty of my affiliate companions, however you probably have an answer or system for this, please let me know!

YouTube Content material

I must do a full breakdown of my YouTube experiments quickly, however that is an thrilling new frontier for me. This quarter, my channel handed 20,000 subscribers, and I printed 12 new movies.

None of these have actually hit the viral jackpot, however most are racking up regular views. In reality, the preferred video this quarter is my review of the popular Steady app.

What kinds of movies am I making?

  • Product opinions, like for Regular, Miles, and Respondent
  • Shorter interviews, like this one on flipping mattresses
  • “Speaking head” tutorial movies, usually re-purposed from current weblog content material
  • Re-purposed podcast episodes
  • Dabbling with YouTube shorts.

Brief-form content material is a problem for me. My wheelhouse is a 45-minute podcast dialog or a 3,000 phrase weblog put up! Developing with intelligent, witty, compelling tweets and TikTok movies is like studying a brand new language.

I like the thought of embedding these movies into current weblog content material the place related, and presumably even pulling the audio from sure ones to syndicate to the podcast. Should you’re going by the difficulty of making the content material, you would possibly as properly get it in entrance of as many individuals as you’ll be able to.

Podcast Episodes

Q1 noticed the discharge of 13 new podcast episodes, overlaying a variety of enterprise fashions. Amongst my favorites had been:

Per the stats, our episodes with Georgia Austin on freelancing writing on Fiverr, our huge mind dump of life hacks with Chris Hutchins from All of the Hacks, and Johnny’s window cleansing enterprise had been the preferred of the quarter.

New Weblog Content material

At first of the yr, I created a Google Sheet with a number of key phrases I needed to focus on, and a month-to-month plan to deal with these articles.

Up to now that’s resulted in:

You’ll discover that a few of these are extra listicle format posts, some are opinions or informational content material, and a few are based mostly on podcast interviews. Not each podcast episode simply lends itself to search engine optimisation/search intent, however many episodes do. When that’s the case, I do my finest to beef up the present notes to create a useful resource worthy of rating on the primary web page.

It was useful to map out this content material plan and put a goal month for publication. I began with an inventory of dozens of key phrases, and prioritized these with the very best pleased medium in search quantity and competitiveness.

And as standard, I spent a superb chunk of time updating among the pillar posts from the archives, together with my lists of money-making apps, paid market research companies, the best items to flip for a profit, side hustle ideas, and extra. One pattern is attempting to really lower size from plenty of these posts—trying to curate the very best of the very best, versus simply attempting to create the longest article doable.

Including Decide-in Kinds to Aspect Hustle Nation

On my mission to succeed in 100,000 electronic mail subscribers this yr, I acknowledged I must do a greater job of changing web site guests into electronic mail subscribers. The conversion fee is fairly low, perhaps round 1%.

So my plan was to focus on high-traffic, low income pages, and plaster them with opt-in types. Up to now, I’ve seen round 350 sign-ups by these types, which is decrease than I hoped for, however actually higher than nothing.

What could also be attention-grabbing to you is I examined this in 3 levels:

  1. Including an opt-in type on to the put up—with the identify and electronic mail deal with area clearly seen (transformed so near zero you can barely see it).
  2. Utilizing the identical name out, however as a substitute utilizing a button to hyperlink to a LeadPages touchdown web page to higher clarify the provide (which transformed barely higher).
  3. Utilizing the identical name out, however having the button open a popup with the identify and electronic mail fields (that is changing the very best thus far).

Sadly this mission was far more irritating than I really feel prefer it ought to have been, simply in coping with technical challenges of getting the pop-up to work correctly. Numerous points with efficiency caching and minification, which I’ve arrange within the identify of higher load instances.

The following stage might be to proceed to focus on excessive site visitors pages, however make a transparent call-to-action on the backside of the put up to opt-in. I’ve a generic opt-in type on the backside of each put up, however I really feel like a call-out that’s barely extra associated to the content material and is simple to know would carry out higher.

One other factor to check 🙂

Testing One-Time Affords

A number of Aspect Hustle Present company have talked about the ability of a “one-time provide” — a small upsell you current instantly after somebody opts in to your electronic mail listing. For years, I hesitated to strive it as a result of it simply sort of felt bizarre … somebody opts in for a free factor and you then instantly try to promote them one thing else?

But when the upsell is designed to enhance your preliminary lead magnet and assist subscribers get their desired consequence sooner or simpler, then I feel it is sensible to not less than check.

So I arrange a few these.

One is the $500 Problem Companion Workbook, which persons are provided after they decide in for the $500 Problem. I’m utilizing LeadPages for this gross sales web page, they usually have an integration straight with Stripe for cost processing and you’ll even add just a little countdown timer to let individuals know this actually is a limited-time provide.

Even at a $7 value level, I’m seeing only a 2% conversion fee on this OTO, which is a far cry from the 15-30% that some company have shared. So clearly I’m lacking one thing right here, whether or not it’s the product or the messaging or one thing else solely, I’m undecided.

The second OTO I created was the Begin My Aspect Hustle Workbook, which was beforehand bundled in with my Begin My Aspect Hustle course. I figured it was one thing I’d already created and was price testing as a standalone provide.

New subscribers are introduced with this after they opt-in for The 5 Quickest Methods to Make Extra Cash, and it’s changing barely higher, 4-5%, however nonetheless not superb. If anybody desires to check out these micro-funnels and provide some steering, undoubtedly hit me up!

One incremental income stream this quarter has been some restricted publication sponsorship placements. Up to now, these have been coordinated straight or by Third-party brokers like Stack Media and Paved.

Right here’s a pattern of what it appears like:

sample newsletter ad

I’ve been together with these placements on the backside of the publication within the “You Would possibly Additionally Like” part, and are price anyplace from $100-500 per week. (Typically it’s a flat payment; typically it’s based mostly on what number of clicks the hyperlink will get.)

Both approach, that’s been a optimistic improvement this quarter.

Push Notifications

One other advertising and marketing experiment I’ve been taking part in round with is push notifications. I purchased an AppSumo deal for a service known as Gravitec, which permits web site guests to opt-in to obtain browser push notifications if you publish new content material or actually everytime you need to share one thing.

Up to now I’ve collected 2,700 subscribers, and the engagement is definitely OK. My campaigns are seeing a 2-6% open fee, which I assume if I preserve it operating and 10x the variety of subscribers, the site visitors potential retains rising.

gravitec push notification results

I’m taking a look at this as a strategy to try to seize among the 5,000+ day by day guests — most of whom won’t ever come again. Round 1% of holiday makers opt-in to obtain the push notifications.

It’s one other touch-point, nevertheless it doesn’t come free. It prices a fraction of second when it comes to load time (the place each millisecond counts), and to have a look at it the opposite approach — 99% of holiday makers are declining it. I’ll most likely preserve Gravitec operating for some time longer to see how the outcomes stack up with a bigger viewers dimension.

TikTok Experiments

After seeing the viral success of Kat Norton, Tori Dunlap, and others on TikTok, I lastly broke down and created an account. My thought right here was to try to re-purpose among the current content material we’d already created for Pinterest. Concept pins / story pins, I feel they’re known as.

You possibly can create these fairly simply in Canva, in a vertical video format. My predominant factor was attempting to construct the account while not having to be on digicam myself, however I’m undecided if that’s going to work. The perfect of those “thought pin” movies has round 800 views, in order that they’re not precisely successful the viral lottery.

The following genius thought I had got here to me within the bathe, and that was to re-purpose among the Cash Making Minutes — these little micro podcast episodes I ran as an Alexa Talent in 2019. With the assistance of Lumen5, a extremely slick AI video creation device, my assistant and I’ve began placing collectively some 60-second clips, narrated by me, to put up on TikTok and as YouTube shorts.

We’ll see how these find yourself performing, however I felt like I wanted to start out taking some swings in a unique format.

Cool Enterprise / Life-style Stuff That Occurred

Dry January

Dry January became dry February and March as properly. I don’t know that I actually intend to be dry the entire yr, however within the meantime, Spindrift for the win!

It’s one much less variable—not having to fret about you’re going to really feel the subsequent day.

Meditation Streak

Q1 additionally introduced one other streak — 3 straight months of day by day meditation. I’m utilizing the Muse device, which supplies auditory suggestions supposedly based mostly in your mind indicators and the way calm your thoughts is. Whether or not or not it truly works, it’s been useful for me to develop a behavior.

This normally occurs early afternoon after lunch or within the night after the youngsters go to mattress. And I’ve been utilizing the built-in journal entry within the Muse app as sort of a day by day gratitude journal and work check-in, to reply what I obtained carried out that day.

It’s loopy how one can be so centered in your breath after which not 20 seconds later, you’re approach off in left area. However apparently, the magic is in that noticing you’re distracted after which recentering. Biceps curls in your mind, as they are saying.

Workplace Upgrades

Aspect Hustle Nation HQ obtained an replace this quarter with a barely larger 4K monitor and a brand new electronically adjustable sit-stand desk. Reality is Bryn upgraded her dwelling workplace setup and I used to be sort of jealous.

The desk is an SHW model from Amazon in case you’re out there. I obtained the 55″ mannequin.

adjustable standing desk

I’m nonetheless looking for somebody to take my previous IKEA Jerker standing desk away. I feel patrons is perhaps confused as a result of it’s obtained an enormous cutout within the center for the place the treadmill management panel went once I was nonetheless rocking the treadmill desk setup.

Espresso Maker

One other life-style improve was this Ninja coffee maker. It was truly a Christmas current (thanks mother!), nevertheless it’s an enormous enchancment and time saver over our previous French press course of.

The perfect half is the little frother attachment on the aspect I take advantage of to combine in my collagen powder and MCT oil powder.

Ski Weekend

My brother organized a household ski weekend up within the mountains, the place we lucked out with some sunny climate. We even obtained Little Hustler #2 to take some rides on the chairlift.

Total, I obtained fairly good mileage out of my season’s go regardless of it being sort of a low snow yr. That’s been one of many largest benefits of shifting to Washington — each the proximity to the mountains (40 minutes as a substitute of two.5-3 hours), and my brother and pa to ski with.

Broke 100 on the Golf Course

I shot my finest spherical but on a moist, muddy winter morning, and was driving excessive from it … till the subsequent time I performed and returned to actuality. I don’t play fairly often, however man, if you hit it properly, very satisfying!

San Diego and Legoland

At first of March we visited Legoland in San Diego, which the youngsters had been thrilled with. Should you haven’t been, we determined plenty of it could be fairly kitschy if it weren’t Lego, however as a result of it’s, it’s fairly cool.

legoland with the fam

Form of like Disneyland-light, undoubtedly geared towards youthful children, and with ours at 6 and nearly 4, they had been the proper age. And our youngest is tremendous into Ninjago, so he was fairly pumped to fulfill the inexperienced ninja in actual life.

The opposite enjoyable random a part of the journey was I realized that Joe Saul-Sehy from Stacking Benjamins was on the town for his guide tour. Stacked is his new guide, which I encourage you to take a look at. However it was cool to go over to his meetup cease and discover some acquainted faces from FinCon and even some Aspect Hustle Present listeners as properly.

Wordle Habit

And eventually, like apparently plenty of different individuals, I obtained fairly hooked on taking part in Wordle. 100% success fee thus far, and am grateful they solely allow you to do one a day, which limits the time suck. However it’s mind train, proper?

wordle stats

What Sucked

Everyone Obtained Covid…

In January, our youngest introduced Covid dwelling from preschool. He generously shared it together with his brother, who kindly handed it alongside to Bryn and I. Fortunately it was delicate throughout. However we predict even the Aspect Hustle Shih Tzu obtained it. Poor man!

Hopefully we’ve got some strands of immunity for the inevitable subsequent variant at this level.

My Merch by Amazon Account Obtained Banned

After 5 years on Merch by Amazon, my account was abruptly banned. No recourse, no clarification, and only a boilerplate template response saying “this resolution is everlasting and ultimate” once I tried to attraction.

Fortunately this wasn’t earnings we had been counting on, nevertheless it was a enjoyable aspect hustle and a bummer to have apparently damaged some rule. And an illustration that there’s at all times a threat if you construct a enterprise on another person’s platform.

What I Learn

Undertaking Hail Mary

I don’t learn a lot fiction, however I loved The Martian so determined to take a look at Andy Weir’s newest, Project Hail Mary. It’s a enjoyable one, and I received’t spoil it in case you haven’t learn it, however undoubtedly takes a flip I didn’t see coming.

Tips on how to Discuss So Little Children Will Pay attention

This one was truly actually useful in offering a ton of case research, scripts, and methods to strive when our children will not be exhibiting the behaviors you’d wish to see.

Indistractible

Indistractible was my finest learn of the quarter, and I made a bunch of highlights. Amongst them:

  • All motivation is a need to flee discomfort. Establish and handle the psychological discomfort that leads us off monitor.
  • “The remedy for boredom is curiosity. There is no such thing as a remedy for curiosity.”
  • Enjoyable is searching for the variability in one thing different individuals don’t discover. It’s breaking by the boredom and monotony to find its hidden magnificence.
  • Does your calendar replicate your values? To be the individual you need to be, it’s a must to make time to stay your values.
  • With out enough quantities of autonomy, competence, and relatedness, children flip to distractions for psychological nourishment.

Brick by Brick

Impressed by our Legoland go to, I needed to study extra about Lego the corporate. This book is about 10 years previous, so it doesn’t cowl The Lego Film or different current initiatives, however dives into the tradition of innovation and collaboration and the way Lego very practically went bankrupt within the early 2000s.

What’s Subsequent?

What initiatives are on the horizon for Q2? I’ve a couple of issues in thoughts.

Doubling the Podcast Output

First, I plan to check bumping the podcast output to 2x per week as a substitute of only one. I’ve seen that most of the high podcasts publish a number of episodes per week.

My speculation: doing so will develop the viewers.

The second episode, which I plan to launch on Mondays, shall be a shorter present and I’ve obtained a handful of codecs I’m anxious to check out. However hopefully it sparks some incremental discovery and phrase of mouth sharing.

The primary metric I’ll be monitoring is Podtrac’s estimation of viewers dimension, which for me has traditionally ranged between 80,000-110,000 individuals per 30 days.

Aspect Hustle Quiz

I’ve truly had a couple of reader/listener requests for some kind of aspect hustle selector quiz, to assist level individuals in the proper path from the massive breadth of aspect hustle potentialities.

This can be a difficult proposition — can I actually take a handful of solutions and supply significant outcomes? Different persons are actually rocking the quiz as a top-of-funnel lead magnet, and that’s encouraging as properly. I’d like to construct one thing that assist individuals slender down their aspect hustle choices after which information them on a extra curated path — and bonus factors if it will possibly drive electronic mail sign-ups on the similar time.

Your Flip

How did 2022 begin off for you? What had been the largest initiatives you made progress on! Let me know within the feedback under.