Within the newest iteration of on-line hip-hop media, precise music can typically look like an afterthought. The present wave is filled with gossip-focused web sites, Instagram accounts and podcasts which have lent the net dialog about rap stars (and much more typically, those that are proximate to them) the air of tabloidism.

This phenomenon isn’t solely taking place in hip-hop media — it’s true throughout music media, and in different fields as effectively — however the scale and charge of progress of those platforms could be unmatched on this house. The adjustments have been fast, the product of an ever thirstier web and a style that’s broader and extra profitable than ever and has extra eyeballs on it than earlier than, too.

On this week’s Popcast, a dialog in regards to the seismic shifts that the web has dropped at the protection of rap stars, how on-line muddle rewards sensationalism and the potential paths ahead.

Company:

  • Jerry Barrow, head of content material at HipHopDX

  • Andre Gee, workers author at Advanced

  • Rob Markman, vice chairman of content material technique at Genius

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