Romain Jean de Dieu, Founder and CEO UGLOW
Romain Jean de Dieu, CEO and Founding father of UGLOW

On the coronary heart of each firm is a mission to unravel one of many world’s issues. For Romain Jean de Dieu, the CEO and Founding father of UGLOW Sport, he needs to enhance the consolation requirements of sports activities fanatics and athletes alike. This spurred him to dive head deep into designing sports activities attire that met his personal set of standards.

Years of analysis ultimately paid off and UGLOW Sport is the world’s first 100 per cent stitch-free model. The expertise represents the model’s relentless pursuit to be on the prime of its recreation on this extremely aggressive market with giants like Lululemon, Beneath Armour and others. The model shares that it’s at all times looking out for the way it might higher serve the wants of the market and its prospects. This will vary from addressing ESG considerations to new tasks akin to UGLOW Well being — these are hallmarks of a progressive firm.

Forward, LUXUO speaks with Romain Jean de Dieu to be taught extra about UGLOW Sport and what’s in retailer for the corporate within the years to return.

You’re an entrepreneur born in Nimes, France. How did the concept of launching UGLOW in 2015 come to you?

Once I created the primary UGLOW ideas again in 11.11.11 (the date of our first BR in Hong Kong for UGLOW), I wished to convey extra security into sports activities and industrial life. I used to be Common Supervisor within the lighting enterprise for a Jackie Chan and Airstar worldwide three way partnership in Hong Kong. UGLOW was a facet undertaking the place I researched instructions into its design, innovation, expertise, and sports activities. The preliminary merchandise have been fairly refined; we have been embedding Electro Luminescent expertise (EL) to boost customers’ visibility at night time below all circumstances. The idea was new and daring but heavy in analysis and improvement charges, very area of interest.

In 2014-2015, the market demand for typical sports activities attire and equipment turned extra intense, and the assorted festivals we attended confirmed the development. I knew I needed to develop a brand new vary, however it needed to be typical clothes but distinctive. Within the following months, I solved the issue with the clues given to me. UGLOW as we all know it at this time started to take form and develop in my head. It’s the primary 100 per cent stitch-free model and represents one of the best in consolation, expertise and efficiency.

You are taking satisfaction in being the world’s first 100 per cent stitch-free clothes model. How heavy has been the R&D there to attain such an goal?

UGLOW is at this time the one 100 per cent stitch-free model and attire worldwide. We’re distinctive, so the pleasure and emotions of working in UGLOW are similar to our DNA; we offer a novel sense of freedom and luxury. Such a degree of excellence requires the approaching collectively of worth and time to good our craft.

Reliability was our most important problem initially since we have been on one thing new; not all components and supplies have been optimised again within the day. We have been pioneering in an space none had explored earlier than, and there have been clear indicators of why! The expertise was expensive, and manufacturing was taking longer.

Our first three years (2015-2018) have been difficult for the manufacturing groups, however we nonetheless have the identical core from 2014, which I’m pleased with.

We needed to evolve with our expertise, adapt our expertise, and enhance our designs to suit what was technically potential all through the years. It was unimaginable because it was a interval the place we outlined our model and cuts, which now turned recognised as a part of our uniqueness.

The supplies you might be utilizing and your particular manufacturing strategies present light-weight, purposeful, and irritation-free garments. What suggestions do you obtain from customers of the UGLOW vary of clothes?

We primarily use polyamide materials which gives premium consolation to the consumer’s pores and skin. Furthermore, polyamide is softer than polyester, guaranteeing a discount of chaffing and minimising irritations.

Such combos of materials mixed with our 100 per cent stitch-free manufacturing strategies assist us increase the popularity for our garments.

Clients write to us, and I’m at all times impressed by the constructive observe they will go away; final time, one had the impression she was working bare.

Within the quintessence of our work, we need to make folks be happy and lighter to the purpose they really feel like sporting nothing. What is healthier than feeling mild as ever to carry out at your finest, proper?

Is your focus extra on consolation or efficiency?

Romain Jean de Dieu, UGLOW

We concentrate on consolation and all its technological options that may elevate the consumer’s consolation expertise. Consolation is crucial these days, permitting you to carry out nicely and push past your private finest. Consolation is prime, and we prefer to hyperlink consolation and efficiency since they’re interconnected.

You point out the power of your merchandise to endure harsh circumstances. During which half(s) of the world do you take a look at and take a look at the UGLOW merchandise?

We presently promote our merchandise worldwide through our distributors’ community (13 international locations) and our on-line channel. Merchandise are examined primarily in France, Singapore and Hong Kong. We have to discover all terrains and circumstances to have them carry out excellently in different circumstances.

Has your workforce been made conversant in ESG necessities?

We’re very involved about making the world and our firm a greater and safer place. We, as producers, are position fashions, and all of it begins with the suitable actions. We’re chargeable for appearing exemplary, and security is our precedence and inclusiveness. UGLOW gives everybody an opportunity to start out with us and welcome all variations since they’re supplies to gasoline our private development.

As an entrepreneur, I’ve been assembly challenges whereas evolving round variations of every kind, however they’re essentially the most extraordinary richness; inclusivity is our key to creating additional. I embrace the saying, “United we stand, divide we fall.” I remind my staff the identical day-after-day by encouraging range to create a novel id for our firm.

Our enterprise ethics are straight, but our governance is small, making it simpler to handle any new instructions for the corporate.

We basically produce in China inside our amenities and are accountable for all our processes and actions. Moreover, we’re working very carefully with the federal government to maintain a rigorous act of conduct.

We’re as honest as potential with our staff, providing social and bonus schemes. All the things is considerably regulated in China these days. As UGLOW’s authorized consultant and proprietor, I have to adjust to the native authorities. They anticipate foreigners to have impeccable respect for labour regulation, waste administration, and enterprise ethics.

How do you outline sustainability? How modern are your imaginative and prescient and the measurement instruments you could have put in place there?

Sustainability is our technique of reaching a greater future with a extra acutely aware strategy. Consuming and producing with cause is the place sustainability finds its roots. We should lead rightly and responsibly with actions to minimise our impression and traces inside our enterprise.

Our current collections have seen extra recycled materials in use. Since we’re primarily utilizing artificial as our uncooked materials, we attempt to minimise our impression at this degree; it’s one technique to quantify our impression simply.

You’re bullish in regards to the development of the sports activities attire market — what numbers and analysis papers do you could have readily available which maintain your imaginative and prescient?

Sport has change into much more current in our life these days because it has change into very important that we keep energetic.

Sports activities attire is an ever-growing market. There’s a sturdy demand for expertise, efficiency and performance. In case you are the primary to hit the market arduous with collaborations, recent colors and new expertise, you’ll succeed. The human psyche has a pure attraction to achieve for one of the best; subsequently, it appears to enhance its place by including a brand new and slight edge to make a distinction. The pandemic has put many individuals on a extra common schedule for bodily actions, which we instantly noticed in our figures. On the identical time, in 2020, everybody wished to stay match and wholesome. For some people, sports activities have greater than only a morning routine. It’s a faith.

Romain Jean de Dieu, UGLOW

Have a look at biking. Who would have thought it might have change into the brand new golf? It’s a exceptional breakthrough on this area and a very good alternative for manufacturers like UGLOW to sharpen their presence with nice merchandise.

I like to search out my sources from vogue developments specialists and working insights. For the remainder, we get pleasure from creating our path and staying loyal to our philosophy: “be the primary, be quick, create uniqueness, be excellent.”

Are you able to identify just a few of the early backers of UGLOW?

A detailed circle of members of the family and pals have been our early backers initially. I’m very pleased with our humble but daring begin.

I’ll always remember my first manufacturing supervisor being impressed by our ardour for our work and our innovation-driven thoughts. “Romain, don’t go into professional mode on 12 months 1,” to which I replied, “sure, we are going to!“

I’m very pleased with the place we’re at this time. It’s a nice satisfaction to enhance folks’s sports activities expertise whereas creating one of the best and most snug gear. This vitality fuels me for extra innovation.

Jean Luc Diard, at the moment VP of innovation at Deckers corp, founding father of HOKA ONE ONE, and former CEO of Salomon, noticed UGLOW’s potential and instantly pushed us to develop extra till we lastly collaborated on just a few secret tasks to be launched this 12 months.

You’ve gotten been specializing in innovating and standing out from day one. What was your largest problem in manufacturing/conception/design?

Unquestionably UGLOW Well being is the undertaking that has been essentially the most difficult technically.

Such expertise is exceptional and didn’t exist till we made it. We’re embedding three applied sciences into one piece of attire: Well being magnets, far-infrared and pure silver yarn. It has been essentially the most difficult undertaking collectively because the inception of UGLOW, with the Energetic Lighting Gear developed in our early phases.

UGLOW Well being revolutionises well-being with the three applied sciences mixed. Lengthy-time utilization of the product doubtlessly improves blood circulation, eliminates free radicals, protects in opposition to dangerous rays, and prevents micro organism/viruses from spreading from the silver yarn.

That is an thrilling undertaking I might have prefer to get extra time to push additional.

UGLOW has been a worthwhile firm for the previous years. Are you aiming for an IPO quickly, and the place do you see the corporate in 5 years?

The trade we’re concerned in might be essentially the most aggressive and populated. Even with essentially the most refined merchandise, it at all times takes extra to develop additional. Our natural development is a crucial asset however at all times comes with limitations. We’re rising at a mean of 35-40 per cent yearly on-line and 50-65 per cent on BTB. UGLOW has been worthwhile three years after its inception and continues to be.

Such development comes with the challenges of discovering extra labour and extra capital. We have to work on just a few issues to get stronger. I imagine the primary is to place collectively our groups in an identical location. We plan to have our headquarters in Europe two years from now.

To date, we’re largely scattered and have been Covid proof, remotely working even earlier than Covid existed. Second, inevitably, we must always search additional to open our capital to strategic traders or enterprise capitalists. I’ve been desirous about it, and this 12 months, we’re actively engaged on discovering the suitable companions.

Romain Jean de Dieu

In 5 years, I see UGLOW spreading extra and stabilising its distribution with its first small boutiques linked to our on-line retailer as a bridge between the digital and the bodily world. Each, to me, usually are not dissociable and interdependent.

We now have a strong plan to proceed our present distribution of the UGLOW vary and transfer additional and extra actively with a barely completely different vary referred to as UGS, which is already deploying slowly. We’re testing it in the mean time. There will probably be a 3rd vary DTC with out an middleman primarily based direct mannequin seen from the most important manufacturers. Our model and enterprise mannequin don’t have any limitations since we management the design, manufacturing, and distribution.

The place ought to our LUXUO readers go to purchase the UGLOW merchandise? Who’re your retailers? Do you additionally promote on-line?

We invite everybody to go to Key Energy Sport in Singapore, which has places in Paragon and Velocity. We’re additionally reachable on Lazada’s lazmall (@KEYPOWERSPORT). They’ll additionally discover our merchandise in Hong Kong at CAM2, Motion Panda, and others.

We even have our online store, which delivers the world if a product just isn’t obtainable at a stockist.

What’s the important high quality an entrepreneur ought to at all times have?

I at all times get pleasure from this query as a result of we develop new qualities whereas getting older, which brings me so as to add extra to the reply every time I outline what makes an entrepreneur.

Being an entrepreneur takes braveness, endurance, curiosity, persistence, ardour, love, concepts, motivation, and rigorousness. It’s not a dash however an ultramarathon; it’s the reverse of easy and certainty; you want sturdy nerves to stay lucid and calm.

In the end entrepreneurs are leaders with a substantial understanding of every part in an organization whereas additionally outfitted with extra freedom and creativity to steer the enterprise.

Entrepreneurship is actual and brutal within the meantime, but extraordinarily rewarding when you move sure crucial milestones. It’s life within the driver’s seat — you embrace all of the bumps and mustn’t ever quit in your goals.

Romain Jean de Dieu with family

My recommendation is to encompass your self with the suitable folks and select high quality over amount, and you will want assist, a lot assist. I used to be lucky sufficient to have the suitable folks round me. My primary supporter has been my fantastic spouse, who has at all times believed in me since day one, and he or she allowed me to develop and make sacrifices whereas accepting me leaving for days and weeks for work. I can not thank her sufficient for it, or there wouldn’t be any UGLOW in some methods. An awesome household and pals to assist are what you want first if you wish to broaden and develop. I name it the core basis, and it’s crucial.

A powerful workforce is crucial too, and nothing would have by no means been made proper with out their limitless assist.

Would you want to call a mentor who conjures up you in your each day work?

Romain Jean de Dieu

I’ve just a few. The primary is Steve Jobs, and I like his quote: “The people who find themselves loopy sufficient to suppose they will change the world are those who do.” I can’t get sufficient of it because it helps me look additional into myself to search out the vitality to maintain ongoing. I imagine it’s already 50 per cent of the job accomplished. Steve Jobs is the supply of inspiration, my digital mentor.

Invoice gates is a genius and mentioned this quote, “Your most sad prospects are your best supply of studying.” And, “Don’t evaluate your self with anybody on this world… in the event you accomplish that, you might be insulting your self.” He’s one other digital mentor that conjures up me.

Final however not least, a detailed buddy from the highest spheres of California. My pricey buddy/mentor, Jean Luc Diard, I get pleasure from being round his knowledge and kindness. Our collaboration and connection have at all times helped me imagine extra in my tasks throughout difficult occasions. I do know Jean Luc has at all times stored a watch on me and supplied nice items of recommendation.

To be taught extra about UGLOW Sport, head over to the web site here, or observe its Instagram: @uglowsport

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