How do podcasts make cash?

Producing a present takes actual work, and if you wish to hold your present working, you’ve obtained to discover a approach to make it give you the results you want too.

The reality is most reveals don’t make any cash in any respect — and it took years earlier than my podcast, The Side Hustle Show, may moderately be thought of a enterprise by itself.

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Monetize a Podcast: 12 Actual Methods to Make Cash From Your Present

Since I launched the show in 2013, I’ve tried a bunch of various monetization methods. I’ll share my expertise and outcomes with these beneath.

At the moment, the present brings in over $1500 an episode on common, which is superior! But it surely additionally took a very long time to get there.

Now in equity, I’ve heard from different podcasters that don’t care about monetization in any respect. They do their reveals for different advantages, akin to:

  • Constructing relationships.
  • Constructing authority.
  • A artistic outlet.

And it’s true — a podcast can definitely do all that and extra.

However let’s speak {dollars} and cents. Listed below are some actual methods podcast hosts can make cash from their work.

These are offered on a CPM, or cost-per-thousand foundation, and usually* priced as follows:

  • $18 per 1000 downloads for a 15-second “pre-roll” point out firstly of your present.
  • $25 per 1000 downloads for a 60-second “mid-roll” point out in the course of the center of your present.

A weekly present with 1000 listeners may generate $43 an episode, or $172 monthly.

(*However after all you’re free to barter no matter fee you’ll be able to!)

You’ll be able to see how these numbers can change into fairly vital in a rush, as:

  • your listenership will increase
  • the frequency of episodes will increase
  • you change into extra comfy with together with a number of advert spots

In case your weekly present has 5000 listeners, you’re as much as $860 monthly, or just a little over $10,000 a 12 months from only one sponsorship spot firstly of your present and one other one within the center.

Not a nasty facet hustle, proper?

The identical viewers for a day by day present would yield over $50k a 12 months.

I had the chance to talk with Mr. Podcast Sponsorship himself, John Lee Dumas, in 2013 and he defined how it all works and how one can start searching for out sponsors on your present.

Starting in 2016, a number of firms started reaching out to see if they might sponsor The Side Hustle Show.

At the moment, new episodes had been reaching 5,000-10,000 downloads.

The primary advert deal I did was with Teachable, the net course-hosting platform, and we did a 4-episode run for $1000.

After nearly 3 years of manufacturing the present each week, it was actually cool to earn that form of money instantly!

At the moment the present reaches over 30,000 listeners every week and usually earns $1,200-2,000 per episode from conventional sponsorships.

I presently have 2 sponsors per present and have 2 advert breaks: one a pair minutes in, and one a couple of minutes earlier than the tip of the present.

Along with the businesses that attain out instantly, I’ve a number of completely different sources feeding me promoting offers.

These embody:

These firms take a fee from each advert they ebook in your present, starting from 20-50%.

There are additionally firms like Midroll that may act as a liaison between you and promoting companions. Nonetheless, I consider you might be able to negotiate higher charges and discover extra related sponsors by reaching out instantly.

As an illustration, should you hear an organization sponsoring one other podcast, you realize they’re a minimum of open to the dialogue.

In any other case, it doesn’t damage to ask!

Early on, I experimented with some “affiliate sponsorships” on The Facet Hustle Present.

It is a wonderful means for podcasters to get began since you don’t must have any minimal variety of listeners to start. All you want is a services or products that you just like and may suggest to your listeners with an affiliate or referral hyperlink.

For instance, you may need heard me say, “This episode is delivered to you by Ting … go to sidehustlenation.com/ting to assert your free $25 sign-up credit score…,” that’s what I imply by a referral sponsorship.

The story goes I’d by no means even heard of Ting, however heard them marketed on Entrepreneur on Fire. I checked them out and signed up via John’s hyperlink — cutting my cell phone bill in half and saving over $800 a year.

Dwelling proof that podcast promoting works!

This technique generated few hundred {dollars} in income for the present – nothing superb however not too unhealthy both. These are firms I examined with:

  • Ting – New prospects get a $25 credit and so do I.
  • Airbnb – New prospects get a $25 account credit and so do I.
  • Web site Journal – New prospects obtained a free subscription to the journal and I earned $2 per sign-up.
  • Aubible.com – New prospects get a free audiobook and I earn $10-25 per sign-up.

And these had been my outcomes:

  • Ting – $175 (woohoo at no cost mobile phone service!)
  • Airbnb – $25 (I solely earn my $25 AFTER somebody completes their first keep, so I’ve a number of extra potential $25 credit pending.)
  • Web site Journal – $182
  • Audible.com – $0.

So yeah, $382. I’ll chalk that up within the “higher than nothing” class.

One cool factor is that since these hyperlinks are nonetheless “reside” and energetic, they’ve the potential to proceed incomes for months and even years down the highway as extra individuals obtain back-episodes of the present.

In distinction, conventional sponsorships (see beneath) will earn you a flat charge with out that upside potential.

This referral sponsorship technique is the precise technique that Scott Oldford used monetize his Executive Minute podcast proper from the beginning (rather more successfully than me, I would add), and possibly what I might do from the very starting if I used to be beginning over.

I feel it offers the notion that the present is probably greater or extra established than it truly is, which will help construct credibility and authority. Listeners may suppose, oh wow, this man already has a sponsor, he have to be legit!

The largest threat in referral sponsorships is the corporate discontinues their referral program.

That is precisely what occurred with Web site Journal. It’s irritating as a result of I’ve a number of episodes selling them which might be not incomes something.

I ought to most likely undergo the archives and strip out that section of the audio recordsdata.

Instructed Playlist: Affiliate Advertising

Make cash on-line by sharing related services together with your viewers. Here is a killer playlist full of actionable recommendation from the professionals.

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3. Promote Your Personal Merchandise

Promoting my very own merchandise is one other podcast monetization angle I’ve finished over time.

On a number of reveals I’ve invited listeners to take a look at my Kindle Launch Plan course on Udemy or to order my ebook, Buy Buttons.

Make it an Straightforward Name to Motion

I feel it’s a good suggestion to register product-specific domains which might be simple for individuals to recollect and kind in. I exploit GoDaddy for all my area registrations, and Bluehost to redirect them wherever they should go.

For instance, for the Udemy course, I registered the vainness area KindleLaunchCourse.com, and redirected that to the Udemy touchdown web page, with a built-in particular provide for podcast listeners.

In 2016, 14 individuals signed up via that hyperlink, incomes me $350. (Pricing has modified since then.)

For the ebook, I used one other vainness area, BuyButtonsBook.com, which redirects to Amazon.

That is additionally tremendous helpful whenever you’re a visitor on different reveals; you’ve obtained an easy-to-say URL to say.

Sadly I can’t observe which purchases come instantly from the podcast, however I’m certain it’s a quantity larger than zero.

And in whole, the book earned over $18,000 in its first year.

4. Promote Your Personal Companies (to Listeners)

The primary service I ever offered on Facet Hustle Nation was a personal mastermind group with me for $97 a month.

It’s laborious to say what number of mastermind members got here via because of the podcast, however my guess is I might have been hard-pressed to generate any functions with out constructing that belief over time via the present.

In 2015, the final full-year I hosted the masterminds, they earned $5200.

Teaching and Consulting

Previously, I did a “public teaching” collection on the present, the place I might coach facet hustlers on air via sure issues of their enterprise. I invited listeners to achieve out in the event that they had been concerned about teaching companies themselves.

That was a $3100 earnings stream in 2015.

I feel it labored as a result of listeners may get a way for my model and methodology at no cost, after which pay in the event that they wished the one-on-one consideration.

You need to use platforms like Clarity.fm or Premium.Chat to facilitate these, or perhaps a direct-booking instrument like Calendly.

5. Promote Your Personal Companies (to Friends)

Right here’s an attention-grabbing tactic that may work even when nobody is listening. 

Josh Elledge runs an influencer company, and makes use of his Considerate Entrepreneur present as “velocity relationship” prospecting instrument to have conversations with attention-grabbing individuals who simply could be best purchasers for his service.

He defined that the day by day present prices him round $40 to provide every episode, however that 1 in each 4 or 5 friends turns into a consumer.

“Each $200 I put within the machine, I get $4000-6000 out,” Josh mentioned. “I can do that every one day time and again. And actually, it feels at this level infinitely scalable.”

You’ll be able to study extra about Josh’s distinctive “podcast prospecting” course of in our interview beneath:

6. Promote Your Friends’ Merchandise as an Affiliate

In a pair situations, my friends have a product or course they’re promoting, and after them spending 30-45 minutes dropping some helpful worth, I’ve no drawback with them inviting listeners to test it out in the event that they wish to study extra concerning the matter.

I don’t all the time have an affiliate hyperlink for most of these presents, however I’ve discovered it’s only when the visitor creates a particular provide for Facet Hustle Present listeners, as Sean Marshall did with his “Clone My Business” Udemy course.

On prime of delivering an superior episode, Sean provided Facet Hustle Nation 70% off his Udemy course, and 46 individuals took benefit of that, incomes me $619.50 in affiliate income.

One other is instance is Greg Mercer from Jungle Scout. Greg has delivered 2 superior interviews on The Facet Hustle Present, after which made a reduction deal for his Amazon product analysis software program.

As a Jungle Scout affiliate, I earned over $300 a month in commissions for nearly a 12 months after these episodes aired.

Pitfalls to Keep away from

After all, the chance in pushing this technique too far is your present turns into a thinly-veiled pitch-fest with everybody simply in search of a brand new viewers to promote to.

Be sure you disclose your affiliate relationship when you’ve got one.

7. Promote Your Friends’ Companies as an Affiliate

A number of of my friends haven’t had any product to promote, however did have a service enterprise the viewers discovered compelling.

One instance that involves thoughts is Gabe Arnold of Copywriter Today. Gabe got here on the present to share how he’d built his content writing business from zero to $20k a month.

On the finish of the present, he provided listeners a particular deal on the service in the event that they had been .

After the present aired, it generated a pair dozen new prospects and earned me a number of hundred {dollars} in affiliate commissions.

One other instance was Russ Perry from Design Pickle, a limiteless graphic design service. In our interview, Russ shared how he built this productized service to 6-figures a month in recurring revenue.

However naturally, some listeners had been concerned about hiring the Design Pickle service for their very own enterprise–and signed up via my affiliate hyperlink.

8. Listener Donations

One fascinating approach to monetize your present is out of your listeners themselves.

Joshua Sheats from Radical Personal Finance is an superior instance of this. Joshua arrange a pledge page on Patreon.com, and now has over 200 backers contributing a complete of greater than $1200 monthly at press time.

He places out a killer present nearly on daily basis and asks his followers to think about a month-to-month donation to assist the trigger.

Methods to Settle for Donations

Patreon takes a 5% charge on prime of any bank card fee processing charges. In accordance their site, “We’re blissful if a creator sees round $0.90 of each greenback!”

Theoretically you could possibly accomplish the identical factor with fewer charges by internet hosting the donation marketing campaign your self, though their platform seems to be very nice and has some enjoyable social proof components.

It’s primarily a pay-what-you-want pricing mannequin. The content material will nonetheless be accessible at no cost, however should you discover worth in it, there’s a minimum of an avenue to gather on that goodwill.

Jen Briney of The Congressional Dish earns a number of thousand {dollars} a month from her present, which is fully listener-supported. She accepts donations by way of Patreon, PayPal, Zelle, Venmo, and even paper checks within the mail!

I’ve but to do this myself (it appears bizarre for a enterprise present to ask for cash, proper?), although listeners have voluntarily PayPal’d me a number of {dollars} or despatched Amazon reward playing cards my means. Fairly candy!

9. Re-Function Your Content material

To this point most of those podcast monetization methods have relied on a minimum of some listeners tuning in.

This content material re-purposing technique can earn you cash even when nobody ever listens to your present.

The way it works is you are taking the data out of your episodes and switch it into different merchandise like books or programs. Assume Tim Ferriss and Tools of Titans, proper?

For instance, my authentic Facet Hustle Path collection on Amazon was nearly fully derived from podcast content material. And regardless of the primary ebook being free to download in digital kind, over 400 individuals have ordered the paperback model, incomes me over $1100 within the final 3 years.

(I’ve since updated the book and eliminated the remainder of the collection.)

Associated: Permafree on Amazon: How and Why to Give Your Book Away, Plus My Results

Parts of Buy Buttons had been additionally sourced The Facet Hustle Present interviews, and that ebook earned around $18,000 in its first year.

10. Syndicate Your Present to YouTube

Not all podcasters are followers of this technique, however for years I syndicated my episodes to YouTube.

(I used a instrument referred to as TunestoTube.com to get this finished; right this moment I exploit Headliner.app, however don’t do each episode.)

I joked I had the world’s worst YouTube channel as a result of there have been only a few precise movies — my “movies” are principally simply placeholder pictures and the mp3 podcast episodes.

And whereas most episodes don’t get a ton of traction on YouTube, some have tens of 1000’s of views. 

As a result of it’s such a fast and simple course of, even only a handful of incremental listeners could be worthwhile. It’s one other search engine and one other channel for individuals to probably uncover (and hopefully fall in love with) my content material.

You by no means know the place you’ll discover your subsequent largest fan!

I monetize my YouTube channel with the built-in promoting service and now earn round $500 a month in passive income.

youtube monetization

(I’ve since switched up my YouTube technique a bit however am nonetheless excited concerning the platform as a podcast discovery channel.)

11. Cost Your Friends

Truly charging your interviewees is an attention-grabbing — if controversial — podcast monetization technique. I’ve by no means tried this and have a tough time imagining doing it sooner or later.

Nonetheless, my good friend Joe Pardo expenses friends on The Enterprise Podcast $500-3000 per episode — and explains why here.

John Lee Dumas does this as effectively, and instructions a $3500 “look charge” due to the loyal viewers he’s constructed over time:

eofire appearance fee

I suppose should you’ve constructed the precise viewers your visitor wants to achieve, it may very well be a small worth to pay to spend 45 minutes of their earbuds.

Nonetheless, to do that and never have your present come throughout as a feature-length advert looks as if it could be a problem. Plus there are most likely some disclosures you’d wish to be upfront together with your viewers about.

12. Paywall Outdated Episodes

Lastly, some reveals hold their current episodes free however cost for archive content material.

Dan Carlin’s Hardcore History is an instance. His most up-to-date work is offered to obtain free, however older episodes price $2.99 every on his web site.

(He additionally sells bundles of episodes and accepts listener donations.)

Monetization is Good, however Keep in mind: Listeners First

Each podcaster wants a approach to assist their present, however probably the most profitable ones have discovered methods to take action that also respect the listener.

In spite of everything, the viewers is what makes your present viable. It’s not about you; it’s not about your visitor; it’s concerning the listener and what they will acquire from investing their invaluable time with you.

My Podcast Monetization Totals

I want I may provide the clear-cut reply as to how a lot The Facet Hustle Present makes every week.

Proper now, my money-makers are:

  • Conventional sponsorships ($1,000-2,000 per episode)
  • Affiliate partnerships with friends ($0-$10,000+ per episode)
  • YouTube ($0-25 per episode)
  • Electronic mail record development (20-1,000+ new subscribers per present; which ends up in income down the highway)

If I needed to guess, I’d say every present I produce is value a median of $1,500-$3,000 to my enterprise. There are additionally manufacturing prices of round $100 every week, not counting my time.

Associated: My Podcast Production Process, Start-to-Finish

And to make sure, it’s taken a number of years to get right here, but it surely’s extremely thrilling to have constructed a income engine like that from the bottom up. I’m utterly severe once I say beginning a podcast has been a life-changing expertise.

Your Flip

When you have a present, how do you (or how do you propose to) monetize it?

As a podcast listener, which of the above monetization angles do you favor?

Obtain the Podcast Starter Package

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Steadily Requested Questions

How do podcasts make cash?

The obvious means podcasts make cash is thru sponsorship offers with advertisers. Nonetheless, that simply scratches the floor of podcast monetization methods. Be sure you try the complete record at Facet Hustle Nation to study extra.

How a lot cash do prime podcasts make?

The world’s hottest podcasts could make a whole bunch of 1000’s of {dollars} per episode. For instance, UFC Middleweight Champion Michael Bisping reported that Joe Rogan makes $750,000 for each episode of The Joe Rogan Expertise! After all he reaches thousands and thousands of individuals together with his present, so should you’re in search of methods to monetize a podcast of your individual, make sure you try the complete record of concepts at Facet Hustle Nation.

What number of downloads does it take to monetize a podcast?

Many sponsors wish to see a minimum of 5000 downloads per episode earlier than they’ll begin working with you, however should you serve a highly-targeted area of interest viewers, you’ll be able to most likely get offers with lower than that. On Facet Hustle Nation, you’ll discover a record of artistic methods to monetize your present, even should you don’t have a big listener base (but!).

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