This week it’s the five hundredth episode of The Aspect Hustle Present, which simply appears loopy to me.

It appears like simply yesterday I began this factor in quite a lot of methods. But it surely’s been 9 years — I assume time flies while you’re having enjoyable!

In honor of the five hundred episode milestone, I needed to mirror again on 10 huge concepts and 10 widespread themes during the last 9 years.

It took longer than I care to confess to return by way of the archives and pull out a few of these forgotten soundbites, however I feel you’ll like ‘em.

Tune in to this episode of The Aspect Hustle Present to listen to 10 of the large concepts I’ve gotten from talking with a whole bunch of friends of the years, and how one can implement these concepts inside your enterprise at present.

1. Set the Imaginative and prescient (and WHY it’s Vital to You)

The place do you need to go?

Why do you need to get there?

And who do you need to take alongside for the journey?

With out that driving motivation, it’s going to be too simple to stop.

It’s the identical cause individuals surrender on their New 12 months’s resolutions — they didn’t need it unhealthy sufficient, or it wasn’t that necessary to them.

In any other case, by definition, they’d have made it occur.

I used to be by no means a lot into imaginative and prescient boards or affirmations or something like that, however a few individuals challenged me in 2018 to really sit down and write out a 3-5 yr imaginative and prescient of what life would seem like.

One among them was Brian Scudamore from episode 332, the founder, and CEO of 1-800-GOT-Junk. Mind informed me his primary tip for anybody who needed to enhance their life or enterprise was to:

“Provide you with your imaginative and prescient, ‘what’s your painted image?’ I name it.

Now, I sat down on a dock, at my father or mother’s summer time cottage after I was at one million in income, and I wrote down on paper, one web page, double-sided, our painted image, which mentioned we’d be within the prime 30 metros in North America, we’d be the FedEx of junk removing, we’d be on The Oprah Winfrey Present… all these items and extra occurred as a result of we had a vacation spot, a transparent imaginative and prescient of what that future would seem like.

So for anybody in life, I feel it’s what’s your painted image? What does your life seem like in three to 5 years and write it down?”

At the moment, his enterprise was doing about one million {dollars} in gross sales a day.

Perhaps there’s some survivorship bias, however when an entrepreneur at that degree provides that recommendation as a “#1 Tip,” I feel you’ve bought to take discover.

2. Piggyback on Traits

The following huge concept is one I name the “Piggyback Principal.”

This was defined by Toni Anderson in episode 194:

“Discover a sizzling development and piggyback on that sizzling development. That will be my greatest recommendation for anybody beginning out.

As an alternative of simply going for that merchandise, promote an adjunct or an add-on to the actually common merchandise.”

While you’re making an attempt to provide you with a facet hustle concept, we’ve seen some nice success tales of individuals catching a rising tide.

In a way, that is the outdated enterprise mannequin of promoting shovels right into a gold rush.

For instance, increasingly more persons are hiring cleansing companies.

Increasingly persons are beginning podcasts.

Increasingly firms are getting concerned in content material advertising.

  • Perhaps you possibly can provide a contract writing service like Georgia Austin.

Increasingly dad and mom are homeschooling.

Increasingly persons are utilizing [fill-in-the-blank] software program.

  • Perhaps you possibly can create some video coaching supplies like Paul Minors or turn out to be a marketing consultant like Brad Rice.

These are just some of the numerous examples I’ve seen on the present.

Catch a rising tide, piggyback on these traits, and also you’ll have a neater time than combating towards the present.

Be looking out for brand new traits in your business as a result of there’s a bonus in being early as effectively.

3. Remedy Issues

The overwhelming majority of friends you hear on the facet hustle present constructed a enterprise to unravel a particular drawback.

That’s what clients pay cash for!

They don’t significantly care about your passions and motivations, so long as you can also make their ache go away.

John Lee Dumas defined it this fashion:

“’Observe your ardour’ … that’s horrible recommendation.

If it’s simply your ardour, and there’s no worth to go along with it, it’s simply a hobbyHowever except it’s offering actual worth to their world, except it’s offering an actual resolution to their issues, they’re not going to care that a lot.”

The excellent news is people are pure born drawback solvers.

So, how do you discover issues to unravel?

  • Conversations – You possibly can ask questions like, “what challenges are you dealing with proper now?” Or, “what are the most important threats to your enterprise?”
  • Your personal ache factors – The place do you spend your individual cash? What do you purchase that you just want there was a greater possibility?
  • What different individuals complain to you about – If different persons are complaining to you about one thing, there is likely to be a enterprise alternative there.

4. Simply Begin (and Keep Began)

That is the most typical #1 tip from friends on the present.

Pat Flynn from the Sensible Passive Earnings podcast shared considered one of his favourite productiveness suggestions:

“One among my favourite productiveness hacks entails just a bit word on my laptop that claims one single phrase — and that phrase is “begin”.

An object at relaxation tends to remain at relaxation. I typically simply procrastinate. So I inform myself by way of this word, only a Publish-It word on my laptop, quite simple, to simply begin.”

The irritating half, is what’s typically left unsaid: Simply begin … yeah, however what?

The reality is, it doesn’t actually matter.

Julie Sheranosher from episode 123 likened simply beginning to taking part in chess and added:

“It doesn’t actually matter what your very first transfer goes to be in case you’re the primary participant beginning a match in chess. As a result of no matter it’s, you’re simply making an attempt to drive a response out of your opponent.

And that is what we’re making an attempt to do. We’re making an attempt to get some kind of suggestions from the universe, out of your shoppers, out of your clients, from the individuals round you, from the readers of your weblog, listeners of your podcast, we’re making an attempt to really feel what’s the proper factor to do.”

What’s attention-grabbing in regards to the final 9 years of interviews is we’ve seen quite a lot of entrepreneurs the place the enterprise they’re working at present isn’t the enterprise concept they essentially began with.

I began promoting paint jobs by going door to door. I by no means would have anticipated it will result in this!

Ryan Finlay described the phenomenon this fashion, approach again in episode 72:

“A few of the greatest alternatives that you just’re going to seek out in enterprise are going to be discovered when you’ve already began shifting in a course. Very occasionally do you see unbelievable alternatives earlier than you even begin.”

5. Go The place the Money is Already Flowing / Go The place Your Viewers Is …

Georgia Austin determined to arrange her writing gig on Fiverr — a giant market the place individuals had been already shopping for that service:

“I wasn’t essentially pondering something would come of this Fiverr account. However I made it and I uploaded my first gig — it was an internet site content material gig. And, to my shock, I bought my first order inside two days.

Equally, you’ll be able to check out current listings on on-line marketplaces to see what’s working.

Right here’s Rachel Jones from episode 449 on doing preliminary product analysis on Etsy:

“Success leaves clues. So my greatest advice is to go on Etsy and simply discover. I imply, you’ll be able to go so simple as simply sort within the phrase printables, or digital obtain, and see what pops up.”

In nearly each area of interest, there’s a market to arrange store and put your services or products up on the market.

This was such a giant concept, I wrote a complete guide about it in 2016 referred to as Buy Buttons.

6. Quick Observe with Partnerships

It is a tremendous widespread advertising theme all through the archives, even going again to 2013-2014.

We had Ryan Cote in episode 34 speaking in regards to the worth of strategic referral partnerships.

The gist of this is considering who your goal clients are already doing enterprise with, after which constructing relationships with these individuals as a fast-track strategy to probably join with their clients.

And it may be on-line or offline. For instance, right here’s a method Erica Krupin marketed her pooper scooper business:

“I did one thing actually artistic. I went to Dunkin Donuts, and I broke them up into half a dozen every.

I walked into native vet workplaces and pet provide locations. And I mentioned, Hello, my title is Erica. Blah, blah, blah, blah. I’ve donuts and enterprise playing cards. Might I go away each of them right here?”

May you go communicate at a convention?

May you visitor on a podcast?

A few of my greatest spikes on the obtain chart have come instantly following a visitor look on different related reveals like Entrepreneurs on Hearth, Larger Pockets Cash, Mad Fientist, and ChooseFI.

May you show at an occasion?

Any of a majority of these partnerships that mean you can faucet into another person’s viewers are tremendous highly effective.

I encourage you to brainstorm a listing of your prime 10 or 20, even 100 potential dream companions. Then ask your self, “how may you be of service to them ultimately?”

We did a full episode on this just lately with Dustin Lien, on hosting partner workshops.

Dustin would placed on a free instructional workshop, showcase his experience (nice for consultants and freelancers), and in trade, all of the accomplice has to do is invite their viewers.

“While you’re filling out that Dream 100 checklist of who to accomplice with, take into consideration who has your very same target market, however will not be a competitor.”

7. Construct Your E-mail Record (Algorithm-Proof Your Enterprise)

Constructing your e mail checklist doesn’t occur by chance, however it doesn’t must be overly sophisticated both.

The essential system is to supply some kind of lead magnet — one thing of worth — in trade to your customer’s e mail. It may very well be a:

  • cheat sheet
  • template
  • useful resource
  • information
  • guidelines
  • free mini-course

Right here’s how Jennifer Maker broke it down, who once we spoke, had a listing of one thing like 380,000 subscribers.

“My huge purpose and every part I do is to get individuals onto my mailing checklist. I don’t put quite a lot of religion in social media. 

So each weblog submit that I put out, is usually a how-to, if it’s not, it’s one thing very related. And I funnel them to my lead magnet, and my lead magnets are very prime quality.”

One other common technique is the quiz funnel, the place you ask guests to reply a handful of questions in trade for customized suggestions.

This can be utilized very successfully in e-commerce, as we heard from Connor Meakin just lately, and in content material companies as effectively.

Right here’s how Tori Dunlap drives e mail sign-ups from TikTok:

“The caption was, “If you wish to personalize sources, take the free quiz in my bio”.

So I had created, together with my workforce, a system the place in case you come to my web site, you’ll be able to take this free quiz that asks you questions on your monetary expertise.

And, in trade to your e mail, you get these outcomes, you get this checklist of customized sources.”

Construct that checklist as a strategy to climate the storm, as a strategy to immediately talk together with your target market with out counting on some huge tech algorithm to indicate them your stuff.

Constructing the same quiz funnel is unquestionably one thing that’s on my challenge checklist for this yr.

This is without doubt one of the most necessary metrics for me, and in case you’re not subscribed, come on in, the water’s heat! Sidehustlenation.com/join is a straightforward strategy to do it.

You’ll get my weekly e-newsletter and greatest facet hustle suggestions straight to your inbox!

8. Do What Issues, Persistently

If e mail is a vital metric in your enterprise, it is sensible to concentrate on that.

One widespread trait you might need seen from Aspect Hustle Present friends is that this observe of specializing in what issues.

As a enterprise proprietor, and particularly as a facet hustler, you’ll face distractions all day lengthy. However there are most likely just a few core issues that basically matter and transfer your enterprise ahead.

Rosemarie Groner defined it this fashion, in Episode 268:

“You don’t need to work 50, 60, 70 hours every week in case you spend your time doing the issues that make you essentially the most amount of cash constantly.

Should you remove doing the issues that make you much less amount of cash constantly, your revenue naturally grows — prefer it’s virtually unattainable to fail at this.

I eradicated something that wasn’t an important factor for my progress. So, I didn’t reply all of these spammy emails that you just get there which are like, ‘Hey, can you place this infographic in your weblog posts?’

Like, no, I didn’t even learn them. I didn’t reply each weblog remark, which is one thing that just about everybody tells you to do. I didn’t do all of the issues that everyone else mentioned was necessary.”

For me, this observe has a couple of elements:

First, I attempt to do a every day check-in as a part of my nightly shutdown routine. I ask myself what I bought completed that day, and evaluate that to the checklist that I mentioned had been my prime priorities.

In the event that they match up, nice. In the event that they don’t, why not and what occurred?

The following part on this evaluation course of for me are my quarterly progress reports.

It is a likelihood to publicly mirror on what I labored on and the outcomes of these tasks. It’s a terrific excuse to evaluation a couple of occasions a yr, what’s working in your enterprise and what’s not.

Different individuals will name these “after-action” reviews, or month-to-month or quarterly evaluations. However the concept is similar, cease for a second to ask your self if the hours you’re placing in are making any significant affect.

As a result of in the event that they’re not, that’s when it’s time to regulate course earlier than you get in any deeper.

And at last, I run what I name “income attribution” reviews a couple of times a yr.

That is only a high-level evaluation of what’s driving gross sales. That approach, I can hopefully pour extra gasoline on the hearth for the channels which are working, and perhaps reduce your hours on the tasks that aren’t as profitable.

If you are able to do the necessary issues constantly, and transfer to remove, automate or delegate every part else, you’re going to start out feeling this sense of optimistic momentum and progress.

In order that’s Massive Concept #8, this behavior of reflection, evaluation, and focus — doubling down on what’s working, or adjusting course as wanted.

There’s this compound impact of aiming to get a little bit bit higher day by day.

9. Settle for Mentorship and Schooling

The thought of mentors and coaches and masterminds and paying for programs was all fairly international to me 9 years in the past, however I’ve benefited tremendously from the entire above since then.

I positively had this sense of maybe ill-placed self-confidence in that I may determine every part out by myself.

Perhaps I may have, given an infinite time horizon.

However there’s definitely some worth in short-cutting the educational curve by taking note of different individuals within the house. In addition to paying for teaching, constructing your individual mastermind group of individuals working towards related targets will help you’re taking motion and transfer ahead.

Having now been part of a number of mastermind teams during the last 9 years, it’s laborious to think about going at it with out them.

Not simply having some kind of peer accountability, however greater than that. The camaraderie and sincere suggestions and the glimpse into different on-line companies.

It’s tremendous useful to have a gaggle of different enterprise homeowners to bounce concepts off and assist one another work by way of challenges.

Should you’re at the moment going at it alone, I might prioritize creating some kind of mastermind or accountability group.

It’s an overused quote, however there’s some reality to being “the common of the 5 individuals you spend essentially the most time with.” So encompass your self with individuals on the identical path.

Just some weeks in the past, Joan Ferrell from episode 492 left us with this, that hit residence for me:

“It doesn’t matter what you select to do, you need to educate your self. Even when you already know some about it, the perfect factor to do is to take a course, go onto YouTube, do your analysis earlier than you begin it, which is what we did. Schooling is affordable in comparison with ignorance.”

It’s the identical cause why studying books has an amazing ROI — it’s the flexibility to obtain another person’s expertise and expertise and apply it to your state of affairs.

It doesn’t need to value some huge cash, however mentorship and investing in your individual entrepreneurial training is unquestionably a standard theme from Aspect Hustle Present friends.

Once more, it most likely appears like widespread sense however it wasn’t one thing that was actually on my radar after I began the present.

10. Degree Up

Massive Concept #10 is to Degree Up by creating programs, and turning into the enterprise proprietor greater than the enterprise “doer.”

Tyler Gillespie dropped this problem / thought train on us in episode 430, what he referred to as “The laptop computer take a look at.”

“Should you closed your laptop computer at present, how lengthy would your enterprise survive?

That’s actually necessary as a result of if somebody’s gonna purchase your enterprise, it’s an enormous inform, how dependent the enterprise is on you.”

That is one thing I’ve completed OK with in sure areas, however have utterly failed in others.

One train I’ve used up to now is to create a detailed time audit. You possibly can obtain my time monitoring template right here:

Obtain the Free Time Monitoring Template + My 10 Favourite Productiveness Instruments

Punch in your title and e mail under to see the place your hours are actually going, plus my favourite time-saving instruments.

You may additionally obtain my greatest facet hustle suggestions and weekly-ish e-newsletter. Decide-out anytime.

You possibly can’t handle what you don’t measure, so you want to measure what you’re truly spending your time on.

Try this for every week or two and also you’ll begin to see some patterns of duties you could hopefully:

  • remove (in the event that they’re actually not that necessary)
  • automate (create some kind of recurring system or course of)
  • delegate — may you write the recipe and have another person in your workforce comply with it?

When’s it time for a system?

Jeff DiOrio from EliteChess.internet and episode 487 mentioned one thing that basically resonated with me:

“As quickly as I bought one thing unmanageable to the place I’m staying up all night time doing one thing, that’s after I usually assume, okay, I must get a system.”

To get to the following degree and pursue a few of the different enjoyable tasks and experiments I’d wish to, I must cut back my involvement in sure day-to-day operational duties.

So, the sort of Laptop computer Take a look at and systemization is a excessive precedence for me this quarter. It’s one of many Massive Concepts from 9 years on the present — to constantly degree up it’s a must to be working ON your enterprise quite than IN it.

Your Flip

Have there been any moments or concepts or themes which have stood out to you during the last 500 episodes? Let me know within the feedback under!

Thanks a lot for tuning in!

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